![]() ![]() While all four crew members had a core fan base in 2012, each with a couple of projects showcasing their skill set, Kendrick becoming a global, mainstream success opened new doors for the rest of TDE as more hip-hop fans became interested in what the rest of the label had to offer. At the time, the label had four signed artists: Kendrick Lamar, Ab-Soul, ScHoolboy Q and Jay Rock. ![]() The immediate success of good kid, m.A.A.d city, which sold 242k first week copies and has since been certified Platinum, also brought a bevy of mainstream attention to Kendrick’s homegrown label, the ever-growing powerhouse that is Top Dawg Entertainment. ![]()
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